1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
Promotion
Attract public's attention for the perfect judgment system
TV commercial advertisement and various advertisements
Specialized and prestige image in the international stage
Manage the future-oriented sport groundwork
Fuse of Ubiquitous technology and U-sports
New sport environment to stimulate demand
Ubiquitous is the core technology of 21st century.
하는 생각이 들었다. 우리 조는 3C를 통해 이 기업의 특성과 고객층, 경쟁자를 분석하여 보고, 4P를 통해 구체적인 레드클럽의 구성에 대해 살펴보고, 레드클럽의 Core Competency를 분석해 보았다. 이 분석들을 바탕으로 현재 레드클럽이 당면해 있는 Business Challenge와 그에 대한 해결책을 생각해 보았다.
promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the whole business sectors and construction of ERP system could lead AP’s decision process shorten. Specially, 6 sigma innovation in manufact
Promotion 전략
http://www.duoback.co.kr
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Promotion 전략
책걸상일체로 나온 듀오스쿨이라는 제품을 내놓은 후 TV에서 학생들에게 체험
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Promotion 전략
공연장 의자를 듀오백 의자로 교체
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Promotion 전략
대형 쇼핑매장에서 체험행사
블라인드 테스트를 진행
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Promotion 전략
세계 가구 박람회
Promotion is also based more on the workers’ ability rather than seniority. Meritocracy is one of the distinct HR policies in financial industry.
This compensation policy makes ‘procedural justice’ in assessment much important. The level of incentives and promotion are determined by the result of assessment to measure the productivity of the workers, and therefore the standards of the ass
core product)
-편리하고 부담 없이 즐길 수 있는 스낵
-새우맛을 느끼게 하는 스낵
(새우깡에는 생새우가 들어가는데 그 함량은 6.8% 이상)
2. 유형제품(actual product)
상표명(brand name) -새우깡
-농심 신춘호회장은 그의 어린 딸이 ‘아리랑’을 아리깡 아리깡...
부르는 것에 힌
core issue of LECAF's Five-Year Marketing Plan is "Get into the functional footwear market.". According to the former 'Industry Analysis', funtional footwear market in Korea is blue ocean, which means that it still has the high possibility of development. However, although it is blue ocean, there are many pioneers already, such as MBT, RYN, MSZONE, the top 3 companies who are competing for the fi